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Brand Gap, The

Release Date:- 2005-08-04

User Average Rating:- 4.5

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$37.99

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic..


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Freakonomics Rev Ed

Release Date:- 2010-02-17

User Average Rating:- 4

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$11.99

The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more danger..


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Digital Marketing

Release Date:- 2020-01-30

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$2.99

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.The..


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Enhance Your Digital Marketing

Release Date:- 2016-09-29

User Average Rating:- 4

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Free

Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to increase brand awareness. Brands and companies are using digital media more..


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13 Things Mentally Strong People Don't Do

Release Date:- 2014-12-23

User Average Rating:- 4

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$13.99

"Kick bad mental habits and toughen yourself up."—Inc.Master your mental strength—revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Everyone knows that regular exercise and weight training lead to..


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Digital Marketing Fundamentals

Release Date:- 2013-02-26

User Average Rating:- 3.5

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Free

The world isn’t just going digital, it’s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand..


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Console Wars

Release Date:- 2014-05-13

User Average Rating:- 4.5

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$10.99

Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gam..


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Jab, Jab, Jab, Right Hook

Release Date:- 2013-11-26

User Average Rating:- 4.5

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$20.99

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab,..


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Building a StoryBrand

Release Date:- 2017-10-10

User Average Rating:- 4.5

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$13.99

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk abo..


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Insanely Simple

Release Date:- 2012-04-26

User Average Rating:- 4.5

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$12.99

To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other techn..


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Interviewing Users

Release Date:- 2023-10-17

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$42.99

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly an..


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On Writing Well, 30th Anniversary Edition

Release Date:- 2012-09-11

User Average Rating:- 4.5

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$11.99

"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that Willia..


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The Psychology of Selling

Release Date:- 2006-07-16

User Average Rating:- 4.5

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$10.99

Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosper..


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Orchestrating Experiences

Release Date:- 2018-05-01

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$44.99

Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences..


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Crossing the Chasm, 3rd Edition

Release Date:- 2014-01-28

User Average Rating:- 4.5

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$19.99

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with..


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Universal Principles of UX

Release Date:- 2023-03-07

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$19.99

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear exp..


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This Is Marketing

Release Date:- 2018-11-13

User Average Rating:- 4.5

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$9.99

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi..


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Influence, New and Expanded

Release Date:- 2021-05-04

User Average Rating:- 4.5

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$21.99

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edi..


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Engaged

Release Date:- 2020-03-03

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$44.99

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals,..


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Strategic Writing for UX

Release Date:- 2019-06-12

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$33.99

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,..


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Red-Handed

Release Date:- 2022-01-25

User Average Rating:- 4

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$20.99

#1 New York Times BestsellerPeter Schweizer says that, in a quarter-century as an investigative journalist, this is the scariest investigation he has ever conducted. That the Chinese government seeks to infiltrate American institutions is hardly ..


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Audio For Authors

Release Date:- 2020-02-10

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$9.99

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across..


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Social Media Marketing a Strategic Guide

Release Date:- 2020-09-22

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$2.99

Do you want to learn how to get the most from social media marketing? If so then keep reading…Are you unsure of what social media platform is right for you? Do you want to become more visible and create more followers? Do you want to increase in-store or..


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Crossing the Chasm

Release Date:- 2009-03-17

User Average Rating:- 3.5

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$14.99

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities..


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All Marketers (Are Liars) Tell Stories

Release Date:- 2005-05-19

User Average Rating:- 4

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$4.99

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story ..


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Digital Minds

Release Date:- 2013-07-31

User Average Rating:- 5

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Free

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been..


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