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Brand Gap, The

Release Date:- 2005-08-04

User Average Rating:- 4.5

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$37.99

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic..


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Digital Marketing

Release Date:- 2020-01-30

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$2.99

Digital marketing is a comprehensive term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones and electronic billboards.The..


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Digital Marketing

Release Date:- 2020-03-06

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$2.99

Digital Marketing discusses about modern marketing methods both online and offline. It speaks about the importance of digital marketing platforms. Through different chapters, the author gives a clear picture of modern marketing techniques such as Facebook..


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Enhance Your Digital Marketing

Release Date:- 2016-09-29

User Average Rating:- 4

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Free

Instagram. Facebook. Snapchat. They are are the largest social networks in the world and everyone is scrambling to find out how to take advantage of these digital platforms to increase brand awareness. Brands and companies are using digital media more..


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13 Things Mentally Strong People Don't Do

Release Date:- 2014-12-23

User Average Rating:- 4

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$13.99

"Kick bad mental habits and toughen yourself up."—Inc.Master your mental strength—revolutionary new strategies that work for everyone from homemakers to soldiers and teachers to CEOs.Everyone knows that regular exercise and weight training lead to..


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Digital Marketing Fundamentals

Release Date:- 2013-02-26

User Average Rating:- 3.5

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Free

The world isn’t just going digital, it’s already there... Full of potential and full of unknowns, a brand needs a plan when entering this new world. A digital marketing plan doesn’t need to be complex, but it does need to be cohesive. A united brand..


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The Art of Persuasion

Release Date:- 2024-03-22

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$4.99

Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won or lost, "The Art of Persuasion: Marketing ANYTHING in the Digital Age" emerges as the indispensable guide for entrepreneurs, marketers, ..


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Console Wars

Release Date:- 2014-05-13

User Average Rating:- 4.5

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$8.99

Now a documentary on CBS All Access. Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gam..


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Jab, Jab, Jab, Right Hook

Release Date:- 2013-11-26

User Average Rating:- 4.5

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$19.99

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab,..


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Building a StoryBrand

Release Date:- 2017-10-10

User Average Rating:- 4.5

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$14.99

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk abo..


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Insanely Simple

Release Date:- 2012-04-26

User Average Rating:- 4.5

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$5.99

To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other techn..


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The Pocket Universal Principles of UX

Release Date:- 2024-09-24

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$9.99

Pocket Universal Principles of UX features the concepts and guidelines included in the original version in an accessible condensed format. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each c..


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On Writing Well, 30th Anniversary Edition

Release Date:- 2012-09-11

User Average Rating:- 4.5

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$11.99

"On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." —New York TimesA beloved classic and the definitive volume on the art of writing nonfictionOn Writing Well, which grew out of a course that Willia..


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The Psychology of Selling

Release Date:- 2006-07-16

User Average Rating:- 4.5

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$12.99

Based on the Bestselling Audio Series, OVER ONE MILLION SOLDHow To Double and Triple Your Sales in Any Market.Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosper..


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Orchestrating Experiences

Release Date:- 2018-05-01

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$44.99

Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences..


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Crossing the Chasm, 3rd Edition

Release Date:- 2014-01-28

User Average Rating:- 4.5

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$18.99

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with..


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Influence, New and Expanded

Release Date:- 2021-05-04

User Average Rating:- 4.5

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$19.99

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edi..


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Universal Principles of UX

Release Date:- 2023-03-07

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$19.99

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear exp..


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This Is Marketing

Release Date:- 2018-11-13

User Average Rating:- 4.5

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$13.99

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, vi..


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Engaged

Release Date:- 2020-03-03

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$44.99

Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals,..


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Strategic Writing for UX

Release Date:- 2019-06-12

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$33.99

When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,..


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Audio For Authors

Release Date:- 2020-02-10

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$9.99

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across..


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All Marketers (Are Liars) Tell Stories

Release Date:- 2005-05-19

User Average Rating:- 4

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$9.99

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story ..


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The Thank You Economy

Release Date:- 2011-03-08

User Average Rating:- 4

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$18.99

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers..


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The Tanning of America

Release Date:- 2011-09-08

User Average Rating:- 4

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$10.99

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate ..


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