Release Date:- 2015-03-04
Availability:- In Stock
Kind:- ebook
In this scientific essay, the three service operations online fashion retailing, retail banking, and management consulting are compared against the background of both Silvestro et al.''s (1992) service classification model and Heskett et al.''s (1994) service profit chain model. At the end, a critical analysis as to whether the classification of the service operations according to Silvestro et al.''s model explains and justifies the findings in the context of Heskett et al.''s model is conducted.
